ABOUT MY PROCESS
About 25% of the world thinks exclusively in words while 30% of the population thinks exclusively in pictures according to research conducted by Linda Kreger Silverman, PH. D., a licensed clinical and counseling psychologist. The rest think in a mixture of the two. Event planners face these categories of thought in clients when recommending an event design vision. Even people who can imagine in pictures can have trouble combining singular images presented in a presentation deck together in their mind as one singular event: this table and those flowers with that place setting in this environment becomes four individual concepts that float in a client’s head. Even someone who has a good ability to combine images will still have trouble understanding how 100 chairs versus 150 will look in the same space. For someone who thinks in words a deck of photos becomes a checklist of words. A chair is a chair. Why choose the more expensive chair for an event if others cost less? All these roadblocks are cleared when a digital twin of the event is created. An event planner can convey their ideas to the client directly, not as a group of photos that must be imagined together.
Often an event planner will come to me with a presentation deck that they showed to the client. I begin by building the event space. Both indoor and outdoor spaces can be visualized with accuracy. I can build the space by using as little as a few photographs and publicly available information that exists on the web. When appropriate I travel to the location and use Lidar 3D scanning to capture unique real-world features. I do whatever it takes to accurately represent the event space. It is important to ensure that the visualization is as accurate as possible to ensure the success of the overall event. If the visualization is not accurate, it can lead to incorrect assumptions about how the event will function in the real world.
Next, I will populate the space with the items that will be used for the event. Tables, chairs, floral arrangements, place settings, menus, signage can all be represented accurately. Other visualization artists estimate sizes based on averages. My visualizations are digital twins of real-world objects. You will see exactly how the place settings will fit next to the florals on the exact table you will be using. Other renderings use generic groups of flowers. We model the exact floral arrangements you want. Each flower is a separate 3D element that is placed in space as it will be the day of your event.
Dance floor, stages, instruments and sound equipment can all be added in exact detail. Other rendering services show a generic time of day. My program uses an exact representation of the sun in the correct position at the moment you will be holding the event. Interior lighting can be added to exact specifications. The sun, interior lighting, and exterior lighting can all be dynamically changed so you will understand how the space would look at various times of day. As the sun sets the mood, look and feel of the space can dramatically change. Anticipating this change in advance can help to direct the lighting and decor.
Other rendering services strive to give a close impression of the event. I strive to be exact to form. Architecture, environment, design elements, florals and lighting are visualized as close to reality as possible so you confidently know what the space will look like before the day of the event. I provide digital images and video so that the design is clearly conveyed and there is little room for confusion about the design expectations on the day of the event. It also acts as a keepsake for the clients to view after the wedding! A wedding visualization is an event planner’s greatest tool for showcasing an event ahead of time, which saves time, money, and ensures overall satisfaction on the big event.